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Back to blog 25.2.2021 | Read 1940x

Kšiltovky, kde se vzaly?

Jak se dostaly baseballky k baseballu, a následně do ulic? Může za to Spike Lee?

We have to get to baseball caps from baseball. And even for baseball, the caps were looking for a way very slowly. The first teams played in straw hats. In 1849, it was not so much a question of protection from the sun, but rather a social affair of the time. Ten years later, the Brooklyn Excelsiors began playing in a peaked cap that resembled today's caps. They were quickly followed by other teams.

At that time, the appearance of the uniform was not yet controlled by the association. However, the caps became part of the uniform and the association resolved them resolutely in 1954, when the Buffalo family company, the New Era Company, awarded a contract for the caps of all teams in Major League Baseball! At that time, their iconic 59FIFTY silhouette became the official game cap and is still there today!

Until the end of the 1970s, however, baseball players were not carried off the field. Several factors contributed to their liberation: the sport hit television screens on a massive scale, and Tom Salleck was also brave in the Magnum P.I. series when he occasionally appeared in the Detroit Tigers cap. What was considered weird until then became cool with media coverage.

Interest in authentic baseball caps has grown tremendously among the public, and in 1979 New Era began selling them to fans.

At a time when it was not possible to buy a cap in a non-team color, a special request came. Director Spike Lee wanted to make it to the World Series finals in 1996, and he needed to match his red New York Yankees jacket with a red NY Yankees cap. So New Era quickly agreed with the MLB on an exception. The exception for the influential Spike Lee was probably easily approved.

Boom! Spike forever changed the mindset about a sports-licensed product! Baseball caps have become part of pop culture, music and have deepened the impact on fashion.

However, the logos of the sports baseball teams left a few years earlier. Already in the late 80's, Shaun Stussy used the logo of his brand Stussy on wool wool baseball, which became a fashion symbol of the young generation. Stussy's brand has launched a new branch of fashion, which we now call street
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