Helly Hansen Sacoche Waist Bag Logo Black Waistbag

We have a decent lineup of brands with an interesting beginning and long history on our website, alongside the younger ones. One of them is Helly Hansen. Its founder, Helly Juell Hansen, at the age of 14, sailed from his native Norway to the sea with fishermen, where he understood how important clothing is.

Later, at the age of 35, in 1877, he decided to provide the best he could for his fellow sailors. And that was a raincoat!

He crafted it himself at home, together with his wife Maren Margarethe, with whom he founded this brand. During the first year, they sold over 10,000 pieces.

In 1914, after Helly Juell's death, the company leadership passed to his son Helly Hansen. Under his leadership, the company began exploring new materials and types of clothing that would offer the same waterproofness as his father's raincoats. A few years later, he introduced his own new material supplemented with plastic fiber, which he called “Linox” (later globally renamed to PVC).