New Era KRAFT 3M Gift Box

New Era is a family company that started in 1920 with hat manufacturing. In 1934, the family from Buffalo received an order for baseball caps for the Cleveland Indians team, marking the beginning of the modern history of the New Era brand, merchandising, and caps.

In the 1950s, New Era introduced the 59FIFTY silhouette, which became part of the Major League Baseball (MLB) uniform and still is today. This was at a time when you wouldn’t see people wearing baseball caps on the street. It was not customary. Caps belonged in the stadium. Only certain events in the 1980s and 1990s caused baseball caps to be worn by fans in the streets and by people in countries where baseball was not even close to being a national sport. And did you know that the NY embroidery on the cap is not directly a symbol of the city or state of New York, but of the New York Yankees baseball team?