Lookbooks

Prdel, zadek, ass, booty, JAKO, sprayground, batoh, lajkuj!

xxx

The backpacks from the Sprayground winter collection blew us away! :D The variety, the clever details, the materials, the ideas... We just had to take them out and cause some chaos around town :D Your Senogang X-)

We shot the lookbook for the Fall collection of British streetwear label KING Apparel with the king of the Czech grime scene, and King Apparel's face, Smack! The photos were taken in the place where he grew up and still lives - Strašnice, Prague!

Sprayground makes the sickest backpacks in the game, and we're presenting the fall collection on Richard and Dominik from Senovážná 6!

Backyard Cartel is a family brand from the Polish city of Łódź, once a powerhouse of the textile industry. We think it's awesome that the craft survived in the streets to this day and turned into streetwear!

Check out what Pink Dolphin outfits look like, and put together one of your own from our range!

Thanks to everyone who celebrated the launch of the new Cayler & Sons collection with us!

SSUR*PLUS

Green is for marijuana lovers, White Label is the original heart of Cayler & Sons - the latest streetwear trends, inspiration from hip hop and the modern rap scene, inspiration from the world of sneakers, film and young lifestyle culture. We're revealing the collection on Thursday on Snapbacks.cz, and before that in our store at Senovážná 6, Prague! Follow the event on Facebook!

Cayler & Sons presents maybe the craziest collab of the year with the hippie legends Cheech & Chong! The comedy duo Richard "Cheech" Marin and Tommy Chong shot to fame through a series of stand-up shows that led to 9 music albums and 8 unforgettable films! The phenomenal success of the 1978 film Up In Smoke catapulted them to stardom. It became something of a classic, influenced generations, and was followed by two successful sequels. Cheech and Chong bonded with audiences through their love of marijuana and their overall hippie persona. To this day, the legendary comedy duo is a role model for many, and references to them keep popping up in current pop culture. They've had South Park episodes dedicated to them, and now have their own collection for Cayler & Sons. These fun guys couldn't have found a better brand to team up with! Check out how much fun they had with the whole Cayler team shooting the lookbook :)))

In the lookbook you'll find snapbacks from every Cayler & Sons line - White Label, Black Label, Green Label, Gold Label and Copper Label. Green is for marijuana lovers, Gold symbolizes luxury, and Copper is for the generation of customers who appreciate simplicity. White Label is the original heart of Cayler & Sons - the latest streetwear trends, inspiration from hip hop and the modern rap scene, motifs from the world of sneakers, film and young lifestyle culture. Black Label, on the other hand, leans toward high-fashion. We're revealing the collection on Thursday on Snapbacks.cz, and before that in our store at Senovážná 6, Prague! Follow the event on Facebook!

After a successful spring 2015 debut of the new Black Label line, the designers definitely aren't slowing down! The designs of the current FW15 collection take Black Label to the highest spheres of streetwear fashion. This uncompromising line offers complete, stylish outfits with plenty of detailed accessories. The "Tres Slick" line guarantees a clean look, playing on the French term "Tres Chic" for something very stylish in casual fashion and carrying it into streetwear with the English term "Slick". Also worth checking out are the Thriller, Legend and other motifs… Dive into the lookbook!

It's exactly one year since we opened, on August 28, 2014, a store in Prague with a product range unlike anything else here. Joining forces with the Snapbacks.cz and Streetsportline.sk e-shops brought a ton of fun, and the year flew by like a Saturday Jordans release. We celebrated with friends and select customers, with a live performance by Smack (A51).

It's been two years since I gave up on doing what I was "supposed" to do, declared "Čubky sobě." (Bitches for Ourselves), and started shooting what I actually love - my girlfriends' bare butts. And because you gorgeous, beautiful butts keep me entertained and I want you even more gorgeous, I came up with some outfits for you. And not just any outfits! These are magic outfits that, the moment you put them on, boost your swagger level by a thousand percent! Yup yup, magic trick! Because when the girls do something, they do it properly. So let me introduce the mega whip-bodysuits, the first beautiful product from the "Čubky sobě." workshop !!!

Every year we try to improve how we photograph products for the e-shop. Lately we've been focusing on detailed material shots, and over the coming weeks we'll be adding photos of every product shot on models, in the studio, under totally different lighting than before. We also grabbed some behind-the-scenes footage from the shoot, so you can check out how our "Next Level Photoshoot" went down!

This is what the launch of Blakkwood clothing looked like at our Senovážná 6 store. From that moment on, Senovážná 6 is officially the first brick-and-mortar store where you can buy this brand. Members of Blakkwood Records label were on-site for the occasion, with an autograph session, a photoshoot, and a bit of a cake prank. If you weren't there, you missed out!

LRG or DIE

Every year we visit the fashion trade shows in Berlin, where brands present their upcoming collections during Fashion Week. This time we shot a lot more photos so you can get a sense of what shows like Bright or SEEK actually look like.

The legendary, and maybe most iconic, color combo of the Nike Air Yeezy sneaker is making a comeback with the limited MERCY PACK collection from CAYLER & SONS! Toxic glowing green, neon pink and black are the colors that'll build your futuristic summer city look. An extended hoodie with unbelievable details, a tee, and a basketball jersey in matching colors with motifs from Kanye's track Mercy will give your mouse-clicking finger a serious itch :D And it wouldn't be Cayler & Sons without those glow elements landing on snapbacks and a hat loaded with brutal details too! You'll even get them in a glowing collector's box.

Tomorrow's release will decide your summer outfit. Period.

Lady Leshurr, pronounced "Lesha" - that's how the young rapper/singer and producer, real name Melesha O'Garro from Birmingham, introduces herself. We had the honor of welcoming her on June 17, 2015 at a Meet & Greet at Senovážná 6! Queen Lesh has amazing taste, and it was our pleasure to host her for a bit. So what did she take home with her?

The bunch of guys hanging out under Senovážná, handling e-shop photoshoots and package shipping, sometimes lose it during work hours - and when they start freestyling and rapping, they call themselves "Kvatro For Gádži". We'll introduce them properly later; this is the result of their photoshoot when they didn't feel like doing actual work :D

We shot the sickest Cayler & Sons pieces up close so you can get a feel for the materials even without trying them on - dive in!

This is what happens when two of the strongest players in their fields join forces - sneakers, snapbacks and streetwear. The result is the Senovážná 6 store, at the address of the same name in Prague, three minutes from the Palladium shopping mall. Stop by!